Sami-Sabinsa, the official Curcumin Sponsor of SupplySide West, will highlight several new branded ingredients from its ever-growing portfolio in booth #4555 at the show, October 27-28, 2021, at the Mandalay Bay Convention Center, Las Vegas, NV.

Sami-Sabinsa will also be showcasing the latest book authored by Sami-Sabinsa’s Founder and Chairman Dr. Muhammed Majeed and the company’s scientific team members:Ashwagandha – The Antiaging and Neuroprotective Adaptogen. The book summarizes clinical benefits and scientific facts on Ashwagandha for various health applications. Dr. Majeed wrote and published Sami-Sabinsa’s first book on Ashwagandha in 2000 and Sami-Sabinsa has been selling the product since 1993. The new book details the up-to-date scientific aspects of Ashwagandha extract and Sami-Sabinsa’s efforts in bringing to market the only USP standardized extract – Shagandha, which is currently undergoing several clinical trials. Copies of the book will be made available for Sami-Sabinsa’s key customers.


Sami-Sabinsa will also be showcasing the company’s flagship ingredients along with several new, clinically evaluated, strongly patented products: Sabroxy®, a superior brain and neuronal health ingredient; LivLonga®, for healthy liver support function, which is an unique blend of three scientifically validated ingredients Curcumin C3 Complex®, Livinol and the bioavailability enhancer BioPerine®; CurCousin, a self-affirmed GRAS ingredient containing Calebin-A, a Curcumin analog for healthy metabolism; Pterosol® for blood sugar support; Starmeric®, a resistant starch isolate from Turmeric, which has a potent prebiotic application; Nigellin, Sami-Sabinsa’s Black Cumin seed extract containing Thymoquinone, which has an array of therapeutic benefits; LactoSporin® a postbiotic for skin and hair health, and Olepent® a peptide for skin firming and repair.

Sami-Sabinsa personnel will be available at the booth to discuss these products and more throughout the show.

“Dr. Majeed pioneered the concept of standardization of extracts in the nutraceutical industry and has always elucidated its importance,” said Asha Ramesh, CEO, Sami-Sabinsa USA. “We are pleased to be introducing Sami-Sabinsa’s latest innovations and very much look forward to discussing our exciting new ingredients with our customers at the SupplySide West show.”